UX Research.
We use real data and User Testing to check how your Product is really being used.
In Users we trust.
User Testing is one of the hardest aspect of UX. There are many methodologies that help achieve unbiased, statistically valid data that is valuable to company.
Quantitative Research
What Users do, and how?
First part of UX Research is finding & identifying common patterns of Users’ behaviour, attitudes, and opinions using numerical data and statistics.
Quantitative research focuses on collecting large samples of data, using collection methods such as online polls, NPS surveys, analytics, and more.
Qualitative Research
Why do they do it?
Focused on observing and interviewing small sample of real Users, qualitative research provides a great insight to their mental models, internal processing, and motivations.
Usually in form of individual interviews, good researcher is able to extrapolate the data to uncover bottlenecks, pain points and straight-up usability issues when it comes to using a digital product.
What do you get?
The outcome of UX Research is a well-documented summary of findings, as well as detailed information on each of the particular research method used.
UX Research for Education
Game-changing findings at MeStudent.
Client
MeStudent is an online platform for international students who want to study in Australia.
UX Research scope
We conducted extensive research, both quantitative and qualititative, that uncovered serious issues and helped us create designs that greatly improved the User’s Experience.
Together with the company’s Data Analyst, we found out that one of the major functionalities of the service, social media platform, was practically not used by Users, who were primarily interested in finding and applying for courses.
Thanks to User Interviews, we were able to prepare a precise list of functionalities that were needed to create an MVP of the platform, which helped inform UX Design decisions in later stages.
What comes next?
Good UX Research is an ongoing process. Based on our findings, we put forward a list of actions that will ensure quality control, and instill a data-driven culture in the company.
Informed UX Design
No more guesswork and design by a comitee.
The power of well-presented research findings is that they are undisputable. This lets you make well-informed design decisions in the future.
It’s much more easier to get other people on the same page and convince them of certain actions, when you’ve got the numbers, quotes, and statistics. Stakeholders, project managers, marketing specialists, or developers—they all will want to solve the issues uncovered by UX research.
Data-driven Business
Create a research-based company culture.
When a company gets to see how decisions based on data help improve UX of a their Product, they will never go back to the dark ages of guessing and intuition.
The value of bringing people from different departments together to analyze the findings, and find solutions that work towards a shared goal, cannot be overstated. Join the most successful companies in the world and start doing what really matters.
We offer specialized services that cover most business use-cases. If you need something even more tailored, please by any means contact us!
